Post Production Trends for 2024 Recap: Remote, A.I. and M&E Struggles

1. AI Revolutionizing Video Editing Workflows

Artificial intelligence has become an integral part of video editing software, unlocking new levels of efficiency and creativity. Across major non-linear editing (NLE) platforms, AI is doing more than automating tedious tasks—it’s augmenting the editor’s creative toolbox.

• Adobe Premiere Pro launched its Firefly for Video suite, offering groundbreaking text-based effects generation for motion graphics, animations, and even scene extensions. Combined with built-in Enhanced Speech tools for real-time audio cleanup, these updates are empowering editors to produce polished content faster.
• DaVinci Resolve continues to push boundaries with its Neural Engine AI, delivering advanced noise reduction, intelligent audio classification, and facial recognition for seamless editing.
• Avid Media Composer integrated AI-driven transcription features alongside enhanced Titler+ tools, streamlining workflows for film and TV editors while improving accessibility for global teams.

For TV, film, reality programming, and corporate marketing, these AI-assisted tools are a game-changer, enabling post teams to meet tight deadlines without sacrificing quality.

2. AI in Media Management: Transforming Content Workflows

Media management is entering a new era, with AI at the forefront of change. While adoption is still in its early stages, forward-thinking production teams are investing in AI-powered solutions to streamline asset organization and retrieval.

• Perifery A.I. and Wasabi AiR (formerly Curio by Greymeta) are leading the charge with scalable cloud-based AI solutions that automate metadata tagging, search, and asset management.
• Scale Logic’s Carone AI Content Search is another standout, enabling rapid and precise searches within vast media libraries—a critical capability for teams managing terabytes of footage.

Though these technologies are still emerging, their potential is immense, offering significant time savings and greater precision in media workflows. Teams equipped with AI-enhanced media management tools can focus on storytelling rather than hunting for assets.

3. The Growth of Remote Editing and Cloud-Based Workflows

Remote editing and cloud-based post-production have evolved from experimental to essential in 2024. Distributed teams, whether across cities or continents, are now collaborating in real time with the same efficiency as in-house teams.

• LucidLink continues to set the standard for cloud-native storage, offering real-time file access and seamless editing of large media files without the need for lengthy downloads.
• On the remote desktop front, tools like Jump Desktop and HP Anywhere have advanced VPN-free workflows, delivering low-latency, high-performance remote editing experiences that rival on-prem setups.
• Shared storage providers like SNS, Editshare and Facilis developed secure solutions for remote access to on-prem storage, further streamlining workflows.

4. Media & Entertainment Struggles

The post-production industry is undergoing a structural transformation, with smaller teams running more agile facilities. These lean operations are becoming the norm, driven by a slow rebound from the strike and globalization of production.

At the same time, international productions are reshaping the landscape. Tax incentives and subsidies in global markets are attracting more projects abroad, making post-production a truly global industry. For smaller teams, this trend underscores the importance of flexibility, with technology enabling them to handle increased workloads and tighter deadlines without compromising on quality.